The Studio Oudizo 2019 Wedding Stationery Trend Report
2018 was an amazing year for weddings, with couples being more daring and whole heartedly embracing non-traditional ideas. The urban luxe trend really took off and personalisation was big winner. So what can we expect in 2019?
Based on my observations, here’s what I think will be trending in 2019.
GENDER NEUTRAL/ INCLUSIVE STATIONERY
The wedding industry has historically been dominated by cishet caucasian imagery and verbiage, with very little representation of ethnic minority and LGBTQ+ couples. The threatened (and actual) closures of several big wedding blogs this year highlighted the issue and led to the industry’s re-evaluation of its general output. They found that people were tired of seeing the same homogenous imagery, that so many demographics were being excluded and that representation and inclusion were… well piss poor. This has led to suppliers actively trying to be more diverse in their offering, including the wedding stationery industry. So this year we’ll be seeing more gender neutral and masculine colours and textures, same sex couple names on samples, and designs featuring African and Asian influences. I personally hope that this won’t be just another trend because the commitment to diversity and inclusion in our business dealings should be ongoing and a priority. #representationmatters
As people become more environmentally aware, couples are more conscious of the environmental impact of their weddings and are being more intentional about the materials used in their stationery. As such, we can expect to see more paper free wedding receptions with place cards and menus being written or printed on anything from fresh leaves, to glass, acrylic, slate, wood, leather, agate, marble and fabric. Expect to see lots of fabric table plans and menus, coaster place cards that double up as favours and other thoughtful, personalised keepsakes.
MONOCHROME AND BOLD COLOUR COMBINATIONS
This year we’ll see more wedding stationery with solid coloured backgrounds, mix and match coloured suites combined with foil and/or white ink printing. Monochrome will depart from the black and white we’re used to, and other colour families will take centre stage. Expect to see deep jewel tones, mixed with soft pastels.
Florals will probably never go out of style, but this year, we’re going from soft and pretty to dramatic. Think huge abstract florals in vibrant neon and watercolour shades, mixed with abstract patterns, grungy type and unexpected colours.
Modern calligraphy isn’t going anywhere, although loose, edgy, grungy and more organic styles will rise in popularity this year. Personalisation will continue to be a huge trend as couples seek to create immersive and intentional experiences for their guests. More thought will be put into favours and offering keepsakes that guests will actually want to keep. Expect to see more menus personalised with calligraphy, handwritten envelopes and personalised everything.
What trends are you hoping to see this year? Are you excited for anything in particular? If you’re getting married this year, leave us a comment and let us know what trends you’re hoping to incorporate in your wedding.
Happy New Year!